Est. in a nail chair ✧ 2026
✿ Hi, I'm Jem — I hand-build websites for beauty businesses ✿ DM @studiojems ✿✿ Hi, I'm Jem — I hand-build websites for beauty businesses ✿ DM @studiojems ✿✿ Hi, I'm Jem — I hand-build websites for beauty businesses ✿ DM @studiojems ✿✿ Hi, I'm Jem — I hand-build websites for beauty businesses ✿ DM @studiojems ✿
Wander around
Jem, the designer behind StudioJems

✿ Hello! ✿

Your business deserves a beautiful website that attracts clients.

I'm Jem. I hand-build warm, characterful websites for beauty businesses — specializing in nail techs, lash artists and similar — from your own photos, in your own colours, with booking people can actually find.

Latest updates

14 Aug 2026: Nailed by Rarri went live. Glitter everywhere, booking button right at the top.

2 Aug 2026: Wrote nailsbydiorr's deposit info onto her booking page as plain text, so clients read it before they message her.

19 Jul 2026: Crochet Gardens' shop page finished — market dates, commissions and reviews in one scroll.

3 Jul 2026: Rebuilt this site. Yes, it's on purpose. Yes, I love it.

How I build
Jem in a mirror inside a colourful glass-block shop
I collect places that feel like something.
  • No template swaps. I cut and tape every page by hand.
  • Your palette comes off your actual sets, packaging or studio wall.
  • Mobile first, because that's where your clients decide about you.
  • Your prices, policies and deposit info are posted as plain text, so nobody has to ask you twice.
How the studio started
A pink wall of posters, a pink boombox and toys on a white shelf
Pink, but with a point of view.
  1. 1. Nursing school, and not much sleep.
  2. 2. Late-night Figma, learning by ruining things.
  3. 3. First client: a friend's lash room.
  4. 4. Her nail tech asked next. Then hers did.
  5. 5. The studio today — one build at a time, still by hand.
How we curate your site

Step 1We swap inspiration

Send me screenshots, your saved folder, the brands you're obsessed with.

Step 2Colours, from you

Pulled off your real work. You approve the swatches before I touch a layout.

Step 3Layout, together

We decide what people see first and where the booking button lives.

Step 4The draft

A private link you can click through at 1am in your pyjamas.

Step 5You mark it up

Hate a colour? Want a section gone? Tell me straight.

Step 6Add on later

A shop, a new service, updated deposit wording — text me whenever.

One build at a time, so nothing gets rushed. Want the next slot?

♡ Start your build
Name:
Jem
Studio:
StudioJems
Builds for:
Beauty businesses — specializing in nail techs, lash artists and similar
Likes:
Gel-X, glitter, late-night Figma, matcha
Dislikes:
Templates and lost DMs
Straight from me

I answer my own messages, I build every page myself, and I'll tell you honestly if an idea won't book you clients.

Two pink cherries with white polka dots
Today's mood board, in one photo.

© 2026 StudioJems. Made by hand, one studio at a time.

@studiojems · studiojems@gmail.com